Sarah Jessica Parker Insisted on That Viral "Cloud Hat" in And Just Like That… Season 3 Premiere

East Hampton / Los Angeles, August 2025 — In a confession that’s as bold as the fashion moment itself, Sarah Jessica Parker revealed she actively campaigned to wear the oversized, bonnet-style hat that became the most talked-about accessory on the And Just Like That… Season 3 premiere. The headpiece—crafted by milliner Maryam Keyhani—sparked equal parts admiration and online chatter.

"How Do I Get That on My Head?"

During a Q&A hosted by Threads and moderated by Evan Ross Katz in Amagansett, NY, Parker recounted the moment she spotted the hat amid “racks and racks and racks” of wardrobe options. Without hesitation, she recalls thinking, “How do I get that on my head? How do we convince Michael Patrick [King] it’s necessary?” She added that she pitched the hat not as a distracting prop, but as a defining punctuation to the look.

The hat, which fans likened to a giant gingham bonbon or "Strawberry Shortcake" accessory, was a daring statement piece that immediately loomed large—literally—on screen. Parker described it as “massive and shapeless” in a way that felt magical, not awkward, and played right into Carrie Bradshaw’s eccentric fashion DNA.

From Costume Debate to Cultural Moment

The hat’s distinct impact even amused showrunner Michael Patrick King, who likened it to a “Hindenburg balloon” landing on Carrie’s head—a nod to its unforgettable presence. King joked that while logic doesn’t always carry weight in fashion choices, sometimes a hat does—and remarked that it’s now so iconic, he expects it’ll become a popular Halloween costume.

Fashion Risk or Triumph?

Reaction to the cloud-like headpiece was divided. Some celebrated the bold, whimsical aesthetic; others found it excessive. But for Parker, the hat was never about pleasing everyone—it was about embracing joy, surprise, and Carrie’s unapologetic essence. “I never thought twice about anyone’s response,” she emphasized. The hat was always meant to be “fun or interesting.”

Costume designers Molly Rogers and Danny Santiago leaned into the spirit of experimentation this season. Their wardrobe choices aimed to reflect Carrie’s emotional and style evolution—embracing imaginative statements like oversized headwear while navigating mixed responses. Now, with creative freedom, their work continues to honor the series’ fashion-forward legacy.

Why It Still Resonates

This moment is a reminder of Parker’s influence not just as an actress, but as a fashion icon and creative collaborator. Her insistence on that viral hat wasn’t vanity—it was storytelling, character deepening, and playful boundary-pushing that once again cemented Carrie Bradshaw’s place in cultural fashion lore.

In Summary

Sarah Jessica Parker didn’t just wear that hat—she made it happen. By championing the cloud-like bonnet for the And Just Like That… Season 3 premiere, she helped deliver one of television’s most memorable fashion moments this year, proving once again that in Carrie Bradshaw’s world, style is never subtle—and always newsworthy.